Start here · Episode 2 of 3
Edit this post: click, type, save
This post is an example so you can practice. Nothing you do to it matters, so change it freely.
Change the words
Open this post in Toudai Studio, click the text you want to change, and type. When it looks right, press Save. Your change is stored straight away, and it shows on the site the next time you publish.
Format as you go
Select a few words and make them bold, add a heading like the ones in this post, or turn words into a link, like this link to your series page. The heading above and the bold words are examples of exactly that.
Change the cover
The picture at the top is this post's cover. In Studio, open the post details and use Cover image to upload your own, or remove it. Try it now, then the next post shows you how to publish beyond your site.
Want the whole argument, sourced?
The Owned-Media Pivot white paper makes this case in full for marketing and revenue leaders, with the evidence dated and cited. Get the PDF by email.
Trash Panda
Bells & Pixels is a small studio that builds the publishing engine behind this series, Toudai, and runs on it as customer zero.
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